Selling the dream : why advertising is good business /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger Publishers,
2005.
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| Subjects: |
Table of Contents:
- Introduction
- The birth of advertising and commercial culture
- A carnival of conspicuous consumption
- Broadcasting revolution, advertising evolution
- The new economics and science of advertising
- Living the commercial life
- Health claims and the problem of fraud
- Advertising and the consuming child
- The economics and ethics of selling sin
- Conclusion.