Selling the dream : why advertising is good business /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger Publishers,
2005.
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| Subjects: |
| Physical Description: | x, 258 p. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [225]-249) and index. |
| ISBN: | 0275984354 (alk. paper) |