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01092nam a2200205 a 4500 |
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540733 |
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20171111230005.0 |
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050701s2005 ctu b 001 0 eng |
| 020 |
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|a 0275984354 (alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5821
|b .H637 2005
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| 082 |
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|2 22
|a 659.1/042
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| 100 |
1 |
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|a Hood, John M.
|d 1966-
|q (John McDonald),
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| 245 |
1 |
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|a Selling the dream :
|b why advertising is good business /
|c John Hood.
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| 260 |
1 |
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|a Westport, Conn. :
|b Praeger Publishers,
|c 2005.
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| 300 |
1 |
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|a x, 258 p. ;
|c 25 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. [225]-249) and index.
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| 505 |
1 |
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|a Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
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| 650 |
1 |
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|a Advertising
|x Social aspects
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| 952 |
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|a GrThPMO
|b 59b008c16c5ad17d7e5aa2dc
|c 952a
|d 9528
|e HF5821.H637 2005
|t 7
|x m
|z Books
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