The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2005.
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| Subjects: |
Table of Contents:
- Marketers on marketing to the over-50s
- The future is getting old(er)
- Myths and marketing myopia
- A global snapshot
- What's different about being 'old'?
- The strange world of segmentation
- The value of geodemographics
- The rules have changed
- From theory to practice
- Interactive channels : myths, facts and unknowns
- Interactive media for older eyes, hands and minds
- Communicating with the over-50s
- Thoughts about the creative
- What of the future?