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01357nam a2200265 a 4500 |
| 001 |
540610 |
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20171111230005.0 |
| 008 |
050707s2005 enka 001 0 eng |
| 020 |
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|a 0749442581 (hbk.)
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| 020 |
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|a 9780749442583 (hbk.)
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| 020 |
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|a 074944929X (pbk.)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415
|b .S874 2005
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| 082 |
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|2 22
|a 658.8/0084/4
|
| 100 |
1 |
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|a Stroud, Dick
|
| 245 |
1 |
4 |
|a The 50-plus market :
|b why the future is age neutral when it comes to marketing & branding strategies /
|c Dick Stroud.
|
| 246 |
3 |
4 |
|a Fifty-plus market
|
| 260 |
3 |
4 |
|a London :
|b Kogan Page,
|c 2005.
|
| 300 |
3 |
4 |
|a xvi, 314 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
3 |
4 |
|a "In association with OMD."
|
| 505 |
3 |
4 |
|a Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
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| 650 |
3 |
4 |
|a Marketing
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| 650 |
3 |
4 |
|a Middle-aged consumers
|x Attitudes.
|
| 650 |
3 |
4 |
|a Older consumers
|x Attitudes.
|
| 952 |
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|a GrThPMO
|b 59b008936c5ad17d7e5aa25b
|c 952a
|d 9528
|e HF5415.S874 2005
|t 7
|x m
|z Books
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