The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2005.
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| Subjects: |
| Item Description: | "In association with OMD." |
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| Physical Description: | xvi, 314 p. : ill. ; 24 cm. |
| ISBN: | 0749442581 (hbk.) 9780749442583 (hbk.) 074944929X (pbk.) |