Market segmentation /

Main Author: Frank, Ronald Edward, 1933-
Other Authors: Massy, William F., Wind, Yoram
Format: Book
Language:English
Published: Englewood Cliffs, N.J., Prentice-Hall [1972]
Subjects:
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100 1 |a Frank, Ronald Edward,  |d 1933- 
245 1 |a Market segmentation /  |c [by] Ronald E. Frank, William F. Massy [and] Yoram Wind. 
260 1 |a Englewood Cliffs, N.J.,  |b Prentice-Hall  |c [1972] 
300 1 |a xii, 292 p.  |b illus.  |c 25 cm. 
504 1 |a Bibliographic references: p. 255-279. 
650 1 |a Market segmentation 
700 1 |a Massy, William F. 
700 1 |a Wind, Yoram 
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