Cover Image

Market segmentation /

Main Author: Frank, Ronald Edward, 1933-
Other Authors: Massy, William F., Wind, Yoram
Format: Book
Language:English
Published: Englewood Cliffs, N.J., Prentice-Hall [1972]
Subjects:
Market segmentation
Physical Description:xii, 292 p. illus. 25 cm.
Bibliography:Bibliographic references: p. 255-279.
ISBN:0135575796

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