Frank, R. E., Massy, W. F., & Wind, Y. (1972). Market segmentation. Englewood Cliffs, N.J.: Prentice-Hall.
Chicago Style CitationFrank, Ronald Edward, William F. Massy, and Yoram Wind. Market Segmentation. Englewood Cliffs, N.J.: Prentice-Hall, 1972.
MLA CitationFrank, Ronald Edward, William F. Massy, and Yoram Wind. Market Segmentation. Englewood Cliffs, N.J.: Prentice-Hall, 1972.
Warning: These citations may not always be 100% accurate.