Consumer behavior and culture : consequences for global marketing and advertising /
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c2004.
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| Subjects: |
Table of Contents:
- Global consumers in a global village?
- Values and culture
- Convergence and divergence in consumer behavior
- The consumer : attributes
- Social processes
- Mental processes
- Consumer behavior domains
- Applications to global marketing and advertising.