Consumer behavior and culture : consequences for global marketing and advertising /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c2004.
|
| Subjects: |
| Physical Description: | xiv, 345 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0761926682 (hardcover) |