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01068nam a2200229 a 4500 |
| 001 |
531517 |
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20171111225956.0 |
| 008 |
030319s2004 caua b 001 0 eng |
| 020 |
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|a 0761926682 (hardcover)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415.32
|b .M66 2004
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| 082 |
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|2 21
|a 658.8/342
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| 100 |
1 |
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|a Mooij, Marieke K. de,
|d 1943-
|
| 245 |
1 |
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|a Consumer behavior and culture :
|b consequences for global marketing and advertising /
|c Marieke de Mooij.
|
| 260 |
1 |
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|a Thousand Oaks, Calif. :
|b Sage Publications,
|c c2004.
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| 300 |
1 |
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|a xiv, 345 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
1 |
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|a Includes bibliographical references and index.
|
| 505 |
1 |
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|a Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
|
| 650 |
1 |
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|a Consumer behavior
|
| 650 |
1 |
|
|a Consumers
|x Psychology.
|
| 650 |
1 |
|
|a Marketing
|
| 952 |
|
|
|a GrThPMO
|b 59b0008d6c5ad17d7e5a7c67
|c 952a
|d 9528
|e HF5415.32.M66 2004
|t 14
|x m
|z Books
|
