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LEADER |
00703nam a2200193 a 4500 |
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521174 |
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20171111225946.0 |
008 |
010326s2001 ilua b 001 0 eng |
020 |
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|a 0658009451
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040 |
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|a DLC
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050 |
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|a HD69.B7
|b G74 2001
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100 |
1 |
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|a Gregory, James R.
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245 |
1 |
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|a Branding across borders :
|b a guide to global brand marketing /
|c James R. Gregory with Jack G. Wiechmann.
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260 |
1 |
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|a Chicago, Ill. :
|b McGraw-Hill,
|c 2001.
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300 |
1 |
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|a xxiv, 232 p. :
|b ill. ;
|c 24 cm.
|
504 |
1 |
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|a Includes bibliographical references (p. 213-214) and index.
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650 |
1 |
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|a Branding (Marketing)
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700 |
1 |
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|a Wiechmann, Jack G.
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952 |
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|a GrThPMO
|b 59aff88b6c5ad17d7e5a518e
|c 952a
|d 9528
|e HD69.B7G74 2001
|t 7
|x m
|z Books
|