Branding across borders : a guide to global brand marketing /

Main Author: Gregory, James R.
Other Authors: Wiechmann, Jack G.
Format: Book
Language:English
Published: Chicago, Ill. : McGraw-Hill, 2001.
Subjects:
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008 010326s2001 ilua b 001 0 eng
020 |a 0658009451 
040 |a DLC 
050 |a HD69.B7  |b G74 2001 
100 1 |a Gregory, James R. 
245 1 |a Branding across borders :  |b a guide to global brand marketing /  |c James R. Gregory with Jack G. Wiechmann. 
260 1 |a Chicago, Ill. :  |b McGraw-Hill,  |c 2001. 
300 1 |a xxiv, 232 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. 213-214) and index. 
650 1 |a Branding (Marketing) 
700 1 |a Wiechmann, Jack G. 
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