Branding across borders : a guide to global brand marketing /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
McGraw-Hill,
2001.
|
| Subjects: |
| Physical Description: | xxiv, 232 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 213-214) and index. |
| ISBN: | 0658009451 |