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00750nam a2200193 a 4500 |
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510779 |
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20171111225936.0 |
| 008 |
900917s1990 ilua b 00010 eng |
| 020 |
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|a 0877572135
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| 050 |
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|a HF5415.153
|b .C64 1990
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| 082 |
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|2 20
|a 658.5/75
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| 100 |
1 |
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|a Cooper, Robert G.
|d 1943-
|q (Robert Gravlin),
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| 245 |
1 |
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|a New products :
|b the key factors in success /
|c Robert G. Cooper, Elko J. Kleinschmidt.
|
| 260 |
1 |
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|a Chicago, Ill. :
|b American Marketing Association,
|c c1990.
|
| 300 |
1 |
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|a 52 p. :
|b ill. ;
|c 23 cm.
|
| 504 |
1 |
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|a Includes bibliographical references (p. 49-52)
|
| 650 |
1 |
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|a New products
|x Evaluation.
|z United States
|
| 700 |
1 |
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|a Kleinschmidt, Elko J.
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| 952 |
|
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|a GrThPMO
|b 59afeddb6c5ad17d7e5a26a7
|c 952a
|d 9528
|e HF5415.153.C64 1990
|t 6
|x m
|z Books
|
