Cover Image

New products : the key factors in success /

Main Author: Cooper, Robert G. 1943-
Other Authors: Kleinschmidt, Elko J.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, c1990.
Subjects:
New products > Evaluation. > United States
Physical Description:52 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references (p. 49-52)
ISBN:0877572135

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