Relationship marketing : bringing quality, customer service, and marketing together /
Main Author: | Christopher, Martin |
---|---|
Corporate Author: | Chartered Institute of Marketing |
Other Authors: | Payne, Adrian |
Format: | Book |
Language: | English |
Published: |
Oxford ; Boston :
Butterworth-Heinemann,
1991.
|
Series: | The Marketing series
|
Subjects: |
Similar Items
-
Relationship marketing :bringing quality, customer service, and marketing together /
by: Christopher, Martin
Published: (1993) -
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention /
Published: (2000) -
Relationship marketing theory and practice /
Published: (1996) -
Quality : from customer needs to customer satisfaction /
by: Bergman, Bo, 1943-
Published: (1994) -
Quality from customer needs to customer satisfaction /
by: Bergman, Bo 1943-
Published: (2003)