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00987nam a2200253 a 4500 |
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20171111225918.0 |
| 008 |
971001s1991 enka b 001 0 eng |
| 020 |
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|a 0750602589
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| 050 |
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|a HF5415
|b .C527 1991
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| 082 |
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|2 20
|a 658.8
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| 100 |
1 |
|
|a Christopher, Martin
|
| 245 |
1 |
|
|a Relationship marketing :
|b bringing quality, customer service, and marketing together /
|c Martin Christopher, Adrian Payne, and David Ballantyne.
|
| 260 |
1 |
|
|a Oxford ;
|b Butterworth-Heinemann,
|c 1991.
|a Boston :
|
| 300 |
1 |
|
|a viii, 204 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
1 |
|
|a The Marketing series
|
| 500 |
1 |
|
|a "Published in association with the Chartered Institute of Marketing."
|
| 504 |
1 |
|
|a Includes bibliographical references and index.
|
| 650 |
1 |
|
|a Relationship marketing
|
| 650 |
1 |
|
|a Customer services
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| 650 |
1 |
|
|a Quality control
|
| 700 |
1 |
|
|a Payne, Adrian
|
| 710 |
2 |
|
|a Chartered Institute of Marketing
|
| 952 |
|
|
|a GrThPMO
|b 59afda466c5ad17d7e59d431
|c 952a
|d 9528
|e HF5415.C527 1991
|t 7
|x m
|z Books
|
