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00930nam a2200253 a 4500 |
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487106 |
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20171111225915.0 |
| 008 |
970712s1995 enka 001 0 eng |
| 020 |
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|a 075062213X
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| 050 |
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|a HF5415.13
|b .M3691 1995
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| 082 |
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|2 20
|a 658.8/02
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| 100 |
1 |
|
|a McDonald, Malcolm
|
| 245 |
1 |
|
|a Marketing plans :
|b how to prepare them, how to use them /
|c Malcolm H.B. McDonald.
|
| 250 |
1 |
|
|a 3rd ed.
|
| 260 |
1 |
|
|a Oxford ;
|b Butterworth-Heinemann,
|c 1995.
|a Boston :
|
| 300 |
1 |
|
|a xiii, 485 p. :
|b ill. ;
|c 25 cm.
|
| 490 |
1 |
|
|a The marketing series. Professional development
|
| 500 |
1 |
|
|a "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
|
| 500 |
1 |
|
|a Includes index.
|
| 650 |
1 |
|
|a Marketing
|x Management
|
| 650 |
1 |
|
|a Marketing
|x Planning
|
| 710 |
2 |
|
|a Institute of Marketing
|
| 710 |
2 |
|
|a CAM Foundation.
|
| 952 |
|
|
|a GrThPMO
|b 59afd71b6c5ad17d7e59c523
|c 952a
|d 9528
|e HF5415.13.M3691 1995
|t 7
|x m
|z Books
|
