Marketing plans : how to prepare them, how to use them /
| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
1995.
|
| Edition: | 3rd ed. |
| Series: | The marketing series. Professional development
|
| Subjects: |
| Item Description: | "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index. |
|---|---|
| Physical Description: | xiii, 485 p. : ill. ; 25 cm. |
| ISBN: | 075062213X |