Winning at new products : accelerating the process from idea to launch /

Main Author: Cooper, Robert G. 1943-
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley, c1993.
Edition:2nd ed.
Subjects:
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050 |a HF5415.153  |b .C65 1993 
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100 1 |a Cooper, Robert G.  |d 1943-  |q (Robert Gravlin), 
245 1 |a Winning at new products :  |b accelerating the process from idea to launch /  |c Robert G. Cooper. 
250 1 |a 2nd ed. 
260 1 |a Reading, Mass. :  |b Addison-Wesley,  |c c1993. 
300 1 |a xiii, 358 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. [341]-351) and index. 
650 1 |a New products 
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