Winning at new products : accelerating the process from idea to launch /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. :
Addison-Wesley,
c1993.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xiii, 358 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [341]-351) and index. |
| ISBN: | 0201563819 |