Strategic advertising campaigns /

Main Author: Schultz, Don E.
Other Authors: Barnes, Beth.
Format: Book
Language:English
Published: Lincolnwood, Ill., USA : NTC Business Books, c1995.
Edition:4th ed.
Subjects:
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008 931119s1995 ilu b 001 0 eng
020 |a 0844230154 
050 |a HF5823  |b .S3636 1995 
082 |2 20  |a 659.1/13 
100 1 |a Schultz, Don E. 
245 1 |a Strategic advertising campaigns /  |c Don E. Schultz, Beth Barnes. 
250 1 |a 4th ed. 
260 1 |a Lincolnwood, Ill., USA :  |b NTC Business Books,  |c c1995. 
300 1 |a xxvi, 370 p. :  |b ill. ;  |c 25 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Advertising campaigns 
700 1 |a Barnes, Beth. 
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