Strategic advertising campaigns /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill., USA :
NTC Business Books,
c1995.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxvi, 370 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0844230154 |