Schultz, D. E., & Barnes, B. (1995). Strategic advertising campaigns (4th ed.). Lincolnwood, Ill., USA: NTC Business Books.
Chicago Style CitationSchultz, Don E., and Beth Barnes. Strategic Advertising Campaigns. 4th ed. Lincolnwood, Ill., USA: NTC Business Books, 1995.
MLA CitationSchultz, Don E., and Beth Barnes. Strategic Advertising Campaigns. 4th ed. Lincolnwood, Ill., USA: NTC Business Books, 1995.
Warning: These citations may not always be 100% accurate.