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00860nam a2200217 a 4500 |
| 001 |
2611 |
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20171111224310.0 |
| 008 |
020710s2003 nyua b 001 0 eng |
| 020 |
0 |
0 |
|a 0071409351 (hardcover : alk. paper)
|
| 050 |
0 |
0 |
|a HF5415.5
|b .U45 2003.
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| 082 |
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|2 21
|a 658.8/12
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| 245 |
0 |
4 |
|a The ultimate CRM handbook :
|b strategies and concepts for building enduring customer loyalty and profitability /
|c John G. Freeland, editor.
|
| 260 |
0 |
0 |
|a New York, N.Y. :
|b McGraw-Hill,
|c c2003.
|
| 300 |
0 |
0 |
|a viii, 353 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
0 |
0 |
|a Includes bibliographical references (p. 313-319) and index.
|
| 650 |
0 |
0 |
|a Customer relations
|x Management
|
| 650 |
0 |
0 |
|a Customer loyalty
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| 650 |
0 |
0 |
|a New products
|x Management
|
| 650 |
0 |
0 |
|a New products
|x Marketing
|
| 700 |
1 |
0 |
|a Freeland, John G.
|
| 952 |
|
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|a GrTHDAPL
|b 590389226c5ad119ff8fdfe6
|c 952a
|d 9528
|e 658.812 Ult
|t 1
|x m
|z Books
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