The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y. :
McGraw-Hill,
c2003.
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| Subjects: |
| Physical Description: | viii, 353 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 313-319) and index. |
| ISBN: | 0071409351 (hardcover : alk. paper) |