The Conquest of cool : business culture, counterculture, and the rise of hip consumerism /
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| Format: | Book |
| Language: | English |
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Chicago :
The University of Chicago Press,
1997
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Table of Contents:
- Acknowledgments 1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s 2. Buttoned Down: High Modernism on Madison Avenue 3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society 4. Three Rebels: Advertising Narratives of the Sixties 5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All 6. Think Young: Youth Culture and Creativity 7. The Varieties of Hip: Advertisements of the 1960s 8. Carnival and Cola: Hip versus Square in the Cola Wars 9. Fashion and Flexibility 10. Hip and Obsolescence 11. Hip as Official Capitalist Style.