Cover Image

The Conquest of cool : business culture, counterculture, and the rise of hip consumerism /

Main Author:	Frank, Thomas, 1925-1990
Format:	Book
Language:	English
Published:	Chicago : The University of Chicago Press, 1997
Subjects:	Marketing > History > United States Advertising > History > United States Advertising and youth > History > United States Consumer behavior > History > United States Subculture > United States Advertising Consumption History Διαφήμιση Κατανάλωση Ιστορία Μάρκετινγκ > Ιστορία > Ηνωμένες Πολιτείες Αμερικής Διαφήμιση > Ιστορία > Ηνωμένες Πολιτείες Αμερικής Διαφήμιση και νεολαία > Ιστορία > Ηνωμένες Πολιτείες Αμερικής Καταναλωτική συμπεριφορά > Ιστορία > Ηνωμένες Πολιτείες Αμερικής Υποκουλτούρα > Ηνωμένες Πολιτείες United States > Social conditions Ηνωμένες Πολιτείες Αμερικής > Κοινωνικές συνθήκες

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