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070831s1997 gr erbi 001 0 eng d |
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|a 0226260127
|q (pbk.)
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|a 0226259919
|q (cl.)
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|a GrAtEKP.epikmme
|b gre
|e AACR2
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| 082 |
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|2 22
|a 381.309 730 904
|e AACR2
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|2 21η
|a 381.309730904
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| 100 |
1 |
0 |
|a Frank, Thomas,
|d 1925-1990
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| 245 |
1 |
4 |
|a The Conquest of cool :
|b business culture, counterculture, and the rise of hip consumerism /
|c Thomas Frank
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| 260 |
1 |
4 |
|a Chicago :
|b The University of Chicago Press,
|c 1997
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| 300 |
1 |
4 |
|a 287 p. :
|b ill. ;
|c 24 cm.
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| 504 |
0 |
4 |
|a Includes bibliographical references (p. 245-272) and index.
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| 504 |
0 |
4 |
|a Περιέχει ευρετήριο
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| 505 |
0 |
4 |
|a Acknowledgments 1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s 2. Buttoned Down: High Modernism on Madison Avenue 3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society 4. Three Rebels: Advertising Narratives of the Sixties 5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All 6. Think Young: Youth Culture and Creativity 7. The Varieties of Hip: Advertisements of the 1960s 8. Carnival and Cola: Hip versus Square in the Cola Wars 9. Fashion and Flexibility 10. Hip and Obsolescence 11. Hip as Official Capitalist Style.
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| 650 |
0 |
0 |
|a Marketing
|x History
|z United States
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| 650 |
0 |
0 |
|a Advertising
|x History
|z United States
|
| 650 |
0 |
0 |
|a Advertising and youth
|x History
|z United States
|
| 650 |
0 |
0 |
|a Consumer behavior
|x History
|z United States
|
| 650 |
0 |
0 |
|a Subculture
|z United States
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| 650 |
0 |
7 |
|a Advertising
|
| 650 |
0 |
7 |
|a Consumption
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| 650 |
0 |
7 |
|a History
|
| 650 |
0 |
7 |
|a Διαφήμιση
|
| 650 |
0 |
7 |
|a Κατανάλωση
|
| 650 |
0 |
7 |
|a Ιστορία
|
| 650 |
1 |
0 |
|a Μάρκετινγκ
|x Ιστορία
|z Ηνωμένες Πολιτείες Αμερικής
|
| 650 |
1 |
0 |
|a Διαφήμιση
|x Ιστορία
|z Ηνωμένες Πολιτείες Αμερικής
|
| 650 |
1 |
0 |
|a Διαφήμιση και νεολαία
|x Ιστορία
|z Ηνωμένες Πολιτείες Αμερικής
|
| 650 |
1 |
0 |
|a Καταναλωτική συμπεριφορά
|x Ιστορία
|z Ηνωμένες Πολιτείες Αμερικής
|
| 650 |
1 |
0 |
|a Υποκουλτούρα
|z Ηνωμένες Πολιτείες
|
| 651 |
0 |
0 |
|a United States
|x Social conditions
|
| 651 |
0 |
0 |
|a United States
|x Social conditions
|
| 651 |
1 |
0 |
|a Ηνωμένες Πολιτείες Αμερικής
|x Κοινωνικές συνθήκες
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| 952 |
|
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|a GR-AtPPV
|b 59ccd04e6c5ad1344609999e
|c 998a
|d 945l
|e 381.309730904 FRA
|t 1
|x m
|z Books
|
| 952 |
|
|
|a GrAtEKP
|b 59cd248c6c5ad1344610aa29
|c 998a
|d 945l
|e 381.309730904 FraT c 1997
|t 3
|x m
|z Books
|
