Social media ROI : managing and measuring social media efforts in your organization /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Que,
c2011.
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| Subjects: |
Table of Contents:
- Creating the social company
- Aligning social media to business goals
- Planning for performance measurement
- Establishing clarity of vision, purpose, and execution
- Understanding how social media plugs into the organization
- The people principle
- Establishing social media guidelines for the organization
- Laying the operational groundwork for effective social media management
- The new rules of brand communications in the age of social media
- Listening before talking
- Social media and digital brand management
- Real-time digital support: fixing customer service once and for all
- Social media program management: putting it all together
- Creating a measurement practice for social media programs
- ROI and other social media outcomes
- F.R.Y (frequency, reach, and yield) and social media
- Social media program analysis and reporting.