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01680nam a2200229 a 4500 |
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20171112000027.0 |
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110412s2011 inua 001 0 eng d |
| 020 |
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|a 9780789747419 (pbk.)
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| 040 |
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|a BTCTA
|b eng
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| 050 |
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|a HM742
|b .B53 2011
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| 082 |
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4 |
|2 22
|a 658.872
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| 100 |
1 |
4 |
|a Blanchard, Olivier
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| 245 |
1 |
4 |
|a Social media ROI :
|b managing and measuring social media efforts in your organization /
|c Olivier Blanchard.
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| 260 |
1 |
4 |
|a Indianapolis, Ind. :
|b Que,
|c c2011.
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| 300 |
1 |
4 |
|a xvi, 292 p. :
|b ill. ;
|c 23 cm.
|
| 500 |
1 |
4 |
|a Includes index.
|
| 505 |
1 |
4 |
|a Creating the social company -- Aligning social media to business goals -- Planning for performance measurement -- Establishing clarity of vision, purpose, and execution -- Understanding how social media plugs into the organization -- The people principle -- Establishing social media guidelines for the organization -- Laying the operational groundwork for effective social media management -- The new rules of brand communications in the age of social media -- Listening before talking -- Social media and digital brand management -- Real-time digital support: fixing customer service once and for all -- Social media program management: putting it all together -- Creating a measurement practice for social media programs -- ROI and other social media outcomes -- F.R.Y (frequency, reach, and yield) and social media -- Social media program analysis and reporting.
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| 650 |
1 |
4 |
|a Social media
|x Economic aspects
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| 650 |
1 |
4 |
|a Internet marketing
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| 952 |
|
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|a GrThPMO
|b 59b01b806c5ad17d7e5af169
|c 952a
|d 9528
|e HM742.B53 2011
|t 7
|x m
|z Books
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| 952 |
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|a GR-KoDPT
|b 59cc249d6c5ad13446f92dc7
|c 998a
|d 945l
|e HM 742
|t 1
|x m
|z Books
|
