Effective advertising: understanding when, how, and why advertising works/

Main Author:	Tellis, Gerard J., 1950-
Format:	Book
Language:	English
Published:	Thousand Oaks, California ; London: Sage Publications, Inc., c2004
Subjects:	Advertising Consumers > Attitudes

Similar Items

Effective advertising : understanding when, how, and why advertising works /
by: Tellis, Gerard J., 1950-
Published: (2004)

Effective advertising.
by: Hepner, Harry Walker, 1893-
Published: (1949)

Advertising
by: Wright, John Sherman, 1920-
Published: (1966)

Advertising/
by: White, Roderick
Published: (2000)

How to advertise /
by: Roman, Kenneth.
Published: (2003)

Deadly persuasion : why women and girls must fight the addictive power of advertising /
by: Kilbourne, Jean
Published: (1999)

Advertising types, trends and controversies /
Published: (2012)

Advertising management /
by: Jethwaney, Jaishri N.
Published: (2006)

Advertising : the process and practice /
by: Engel, Jack.
Published: (1980)

Advertising : concept and copy /
by: Felton, George, 1947-
Published: (2006)

Advertising : principles & practice /
by: Wells, William, 1926-
Published: (2006)

Advertising : principles and practice /
by: Wells, William, 1926-
Published: (1995)

Advertising : creative communication with comsumers /
by: Hepner, Harry Walker, 1893-
Published: (1964)

Advertising: principles and practice/
by: Wells, William, 1926-
Published: (1992)

The practice of advertising /
Published: (1983)

Advertising procedure /
by: Kleppner, Otto, 1899-
Published: (1979)

Advertising as culture
Published: (2013)

Ogilvy on advertising/
by: .Ogilvy, David, 1911-1999
Published: (1985)

Advertising: its role in modern marketing/
by: Dunn, Samuel Watson, 1918-
Published: (1990)

Advertising worldwide: concepts, theories, and practice of international, multinational, and global advertising/
by: Mooij, Marieke K. de, 1943-
Published: (1991)

Advertising for people who don't like advertising /
Published: (2013)

International advertising : realities and myths /
Published: (2000)

Foundations of advertising theory & practice /
by: Chunawalla, S. A.
Published: (2008)

Advertising & IMC: principles and practice/
by: Moriarty, Sandra E.
Published: (2015)

Advertising creative : strategy, copy + design /
by: Altstiel, Tom
Published: (2010)

Advertising practice : analytic and creative exercises /
by: Coe, Barbara Jean Davis.
Published: (1972)

Kleppner's advertising procedure /
by: Lane, Ronald W. 1940-
Published: (2004)

The Sage handbook of advertising /
Published: (2007)

Kleppner's advertising procedure /
by: Lane, W. Ronald, 1940-
Published: (2005)

The ultimate secrets of advertising /
by: Jones, John Philip
Published: (2002)

The end of advertising as we know it /
by: Zyman, Sergio
Published: (2002)

Cases in advertising and promotion management /
by: Quelch, John A.
Published: (1994)

The complete guide to advertising/
by: Douglas, Torin
Published: (1984)

Kleppner's Advertising procedure/
by: Lane, W. Ronald, 1940-
Published: (2011)

Kleppner's advertising procedure/
by: Russell, Thomas, 1941-
Published: (1993)

Advertising and promotion : communicating brands /
by: Hackley, Christopher E.
Published: (2005)

Advertising management /
by: Aaker, David A.
Published: (1975)

Advertising management /
by: Batra, Rajeev
Published: (1996)

Advertising management/
by: Aaker, David A.
Published: (1992)

Advertising strategy : creative tactics from the outside/in /
by: Altstiel, Tom
Published: (2006)

Cannot write session to /tmp/vufind_sessions/sess_ak1f93nej5rlllfc0v05435vf2