Effective advertising: understanding when, how, and why advertising works/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California ; London:
Sage Publications, Inc.,
c2004
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| Subjects: |
| Physical Description: | 203 p. : ill. ; 23 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780761922537 |