Campaigning for hearts and minds : how emotional appeals in political ads work /
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
University of Chicago Press,
2006
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| Subjects: |
Table of Contents:
- Appealing to hopes and fears
- The art and science of campaigning
- The political psychology of emotional appeals
- Emotion and the motivational power of campaign ads
- Emotion and the persuasive power of campaign ads
- Emotional appeals in ad campaigns
- Hearts and minds : rethinking the role of emotion in political life.