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| LEADER |
01361nam a2200253 a 4500 |
| 001 |
1996495 |
| 005 |
20171111235938.0 |
| 008 |
160118s2006 ilua b 001 u eng |
| 020 |
|
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|a 0226069893(pbk.:alk.paper)
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| 040 |
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|a CY
|b Βιβλιοθήκη Ανοικτού Πανεπιστημίου Κύπρου
|e AACR2
|
| 050 |
0 |
0 |
|a JA74.5.B69 2006
|
| 100 |
1 |
0 |
|a Brader, Ted
|
| 245 |
1 |
0 |
|a Campaigning for hearts and minds :
|b how emotional appeals in political ads work /
|c Ted Brader
|
| 260 |
1 |
0 |
|a Chicago :
|b University of Chicago Press,
|c 2006
|
| 300 |
1 |
0 |
|a xvi, 280 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
1 |
0 |
|a Includes bibliographical references (p. [251]-271) and index.
|
| 505 |
0 |
0 |
|a Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
|
| 650 |
0 |
0 |
|a Political psychology
|
| 650 |
0 |
0 |
|a Advertising, Political
|
| 650 |
0 |
0 |
|a Communication in politics
|
| 650 |
0 |
0 |
|a Persuasion (Psychology)
|
| 650 |
0 |
0 |
|a Emotions and cognition
|
| 952 |
|
|
|a GrThPMO
|b 59b00bf56c5ad17d7e5ab07b
|c 952a
|d 9528
|e JA74.5.B69 2006
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|z Books
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| 952 |
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|a CY-NiOUC
|b 5a0450936c5ad14ac1ec2ca4
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