Campaigning for hearts and minds : how emotional appeals in political ads work /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
University of Chicago Press,
2006
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| Subjects: |
| Physical Description: | xvi, 280 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [251]-271) and index. |
| ISBN: | 0226069893(pbk.:alk.paper) |