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Global marketing and advertising : understanding cultural paradoxes /

Main Author:	Mooij, Marieke K. de, 1943-
Corporate Authors:	Sage Publications, inc., Sage
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage, c1998
Subjects:	Target marketing > Διαπολιτισμικές μελέτες Διαφήμιση Καταναλωτική συμπεριφορά > Διαπολιτισμικές μελέτες Marketing Advertising Cross-Cultural studies Target marketing > Cross-cultural studies Advertising > Cross-cultural studies Consumer behavior > Cross-cultural studies

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