Description: Global marketing and advertising :

Main Author:	Mooij, Marieke K. de, 1943-
Corporate Authors:	Sage Publications, inc., Sage
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage, c1998
Subjects:	Target marketing > Διαπολιτισμικές μελέτες Διαφήμιση Καταναλωτική συμπεριφορά > Διαπολιτισμικές μελέτες Marketing Advertising Cross-Cultural studies Target marketing > Cross-cultural studies Advertising > Cross-cultural studies Consumer behavior > Cross-cultural studies

Item Description:	Includes bibliographical references and index
Physical Description:	xx, 316 σ. : εικ. ; 23 εκ.
Bibliography:	Περιέχει ευρετήριο Includes bibliographical references and index (p. 303-315)
ISBN:	0803959702