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| 082 |
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0 |
|2 21η
|a 658.802
|
| 100 |
1 |
0 |
|a Mooij, Marieke K. de,
|d 1943-
|
| 245 |
1 |
0 |
|a Global marketing and advertising :
|b understanding cultural paradoxes /
|c Marieke de Mooij
|
| 260 |
1 |
0 |
|a Thousand Oaks, Calif. :
|b Sage,
|c c1998
|
| 300 |
1 |
0 |
|a xx, 316 σ. :
|b εικ. ;
|c 23 εκ.
|
| 500 |
1 |
0 |
|a Includes bibliographical references and index
|
| 504 |
1 |
0 |
|a Περιέχει ευρετήριο
|
| 504 |
1 |
0 |
|a Includes bibliographical references and index (p. 303-315)
|
| 650 |
1 |
0 |
|a Target marketing
|x Διαπολιτισμικές μελέτες
|
| 650 |
1 |
0 |
|a Διαφήμιση
|
| 650 |
1 |
0 |
|a Καταναλωτική συμπεριφορά
|x Διαπολιτισμικές μελέτες
|
| 650 |
1 |
0 |
|a Marketing
|
| 650 |
1 |
0 |
|a Advertising
|
| 650 |
1 |
0 |
|a Cross-Cultural studies
|
| 650 |
1 |
0 |
|a Target marketing
|x Cross-cultural studies
|
| 650 |
1 |
0 |
|a Advertising
|x Cross-cultural studies
|
| 650 |
1 |
0 |
|a Consumer behavior
|x Cross-cultural studies
|
| 710 |
1 |
0 |
|a Sage Publications, inc.
|
| 710 |
1 |
0 |
|a Sage
|
| 952 |
|
|
|a GrThPMO
|b 59afeb116c5ad17d7e5a1a99
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