Cover Image

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /

Main Author: Mathieson, Rick.
Corporate Author: American Management Association.
Format: Book
Language:English
Published: New York : AMACOM, ©2005.
Subjects:
Mobile commerce.
Product management.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=134107
Table of Contents:
  • The rise of mBranding
  • Reach out & sell someone
  • Dialing for dollars
  • A moving experience
  • The wireless point of persuasion
  • Service with a stylus
  • No wires, new rules
  • Marketing 2020.

Similar Items