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01638nam a2200373 a 4500 |
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1900472 |
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20171111234733.0 |
| 008 |
050809s2005 nyua ob 001 0 eng d |
| 020 |
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|a 0814428908
|q (electronic bk.)
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| 020 |
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|a 9780814428900
|q (electronic bk.)
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| 020 |
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|a 9780814472873
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| 020 |
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|a 0814472877
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| 020 |
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|a 1281127027
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| 020 |
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|a 9781281127020
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| 040 |
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|a N$T
|b eng
|e pn
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| 050 |
|
4 |
|a HF5548.34
|b .M38 2005eb
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| 100 |
1 |
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|a Mathieson, Rick.
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| 245 |
1 |
0 |
|a Branding unbound :
|b the future of advertising, sales, and the brand experience in the wireless age /
|c Rick Mathieson.
|
| 260 |
|
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|a New York :
|b AMACOM,
|c ©2005.
|
| 300 |
|
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|a 1 online resource (ix, 244 pages) :
|b illustrations
|
| 504 |
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|a Includes bibliographical references (pages 213-227) and index.
|
| 505 |
0 |
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|a The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
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| 650 |
|
0 |
|a Mobile commerce.
|
| 650 |
|
0 |
|a Product management.
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| 650 |
|
4 |
|a Mobile commerce.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Telemarketing.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Multilevel.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Mail Order.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Direct.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x E-Commerce
|x Internet Marketing.
|
| 650 |
|
7 |
|a Mobile commerce.
|
| 710 |
2 |
|
|a American Management Association.
|
| 856 |
4 |
0 |
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=134107
|
| 952 |
|
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|a CY-NiOUC
|b 5a0465b46c5ad14ac1eed8d9
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
