Cover Image

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /

Main Author: Mathieson, Rick.
Corporate Author: American Management Association.
Format: Book
Language:English
Published: New York : AMACOM, ©2005.
Subjects:
Mobile commerce.
Product management.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=134107
Physical Description:1 online resource (ix, 244 pages) : illustrations
Bibliography:Includes bibliographical references (pages 213-227) and index.
ISBN:0814428908
9780814428900
9780814472873
0814472877
1281127027
9781281127020

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