Data mining techniques for marketing, sales, and customer relationship management /

Main Author: Linoff, Gordon S.
Corporate Author: ebrary, Inc.
Other Authors: Berry, Micahel J. A.
Format: Book
Language:English
Published: Indianapolis, Ind. : Wiley Pub., Inc., 2011.
Edition:3rd ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10513818
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245 1 0 |a Data mining techniques  |b for marketing, sales, and customer relationship management /  |c Gordon S. Linoff, Michael J.A. Berry. 
250 |a 3rd ed. 
260 |a Indianapolis, Ind. :  |b Wiley Pub., Inc.,  |c 2011. 
300 |a xl, 847 p. :  |b ill. 
500 |a Berry's name appears first on the 2nd ed. 
500 |a Includes index. 
650 0 |a Data mining. 
650 0 |a Marketing  |x Data processing. 
650 0 |a Business  |x Data processing. 
700 1 |a Berry, Micahel J. A. 
710 2 |a ebrary, Inc. 
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