Data mining techniques for marketing, sales, and customer relationship management /

Main Author: Linoff, Gordon S.
Corporate Author: ebrary, Inc.
Other Authors: Berry, Micahel J. A.
Format: Book
Language:English
Published: Indianapolis, Ind. : Wiley Pub., Inc., 2011.
Edition:3rd ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10513818
Item Description:Berry's name appears first on the 2nd ed.
Includes index.
Physical Description:xl, 847 p. : ill.