A master class in brand planning the timeless works of Stephen King /

Main Author:	King, Stephen, 1931-2006.
Corporate Author:	ebrary, Inc.
Other Authors:	Lannon, Judie.
Format:	Book
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Subjects:	Branding (Marketing) > Management. New products. Brand name products. Advertising > Management.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10300872

Similar Items

A master class in brand planning : the timeless works of Stephen King /
by: King, Stephen, 1931-
Published: (2007)

Brand zero : the complete branding guide for start-ups /
by: Tai, Jacky.

Brand success : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2011)

The challenges facing brand managers today
Published: (2012)

Perspectives on branding
by: Miletsky, Jason I.
Published: (2009)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
by: Salinas, Gabriela.
Published: (2009)

Trump University branding 101 how to build the most valuable asset of any business /
by: Sexton, Donald E., 1943-
Published: (2008)

Retail marketing and branding a definitive guide to maximizing ROI /
by: Perrey, Jesko.
Published: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
by: Perrey, Jesko.
Published: (2013)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

Brands and branding /
Published: (2009)

Brands and branding
Published: (2003)

BrandDigital : simple ways top brands succeed in the digital world /
by: Adamson, Allen P.
Published: (2008)

The origin of brands : how product evolution creates endless possibilities for new brands /
by: Ries, Al.
Published: (2005)

Researching brands/
Published: (1996)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Brand marketing :building winning brand strategies that deliver value and customer satisfaction /
by: Weilbacher, william M.
Published: (1993)

B2B brand management /
by: Kotler, Philip
Published: (2006)

Brand new brand thinking brought to life by 11 experts who do /
Published: (2002)

In search of the obvious the antidote for today's marketing mess /
by: Trout, Jack.
Published: (2008)

Romancing the brand : how brands create strong, intimate relationships with customers /
by: Halloran, Tim, 1969-

The omnipowerful brand : America's 1 brand specialist shares hissecrets for catapulting your brand to marketing stardom /
by: Delano, Frank
Published: (1999)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

Brand you /
by: Harris-Tuck, Liz
Published: (2008)

The fundamentals of branding/
by: Davis, Melissa
Published: (2009)

Encyclopaedia of brand equity management.
Published: (2009)

Three threats to brand relevance strategies that work /
by: Aaker, David.
Published: (2013)

The brand management structure in consumer packaged goods: a research monograph on its current status and future prospects /
by: Chimhundu, Ranga
Published: (2008)

Brand relevance making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

Designing brand experiences /
by: Landa, Robin
Published: (2006)

The hero and the outlaw : building extraordinary brands through the power of archetypes /
by: Mark, Margaret
Published: (2001)

Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand /
by: Braunstein, Marc
Published: (2000)

The 11 immutable laws of Internet branding /
by: Ries, Al
Published: (2000)

Creating brand loyalty : the management of power positioning and really great advertising /
by: Czerniawski, Richard D.
Published: (1999)

How to use advertising to build strong brands /
Published: (1999)

Driving brand value :using integrated marketing to manage profitable stakeholder relationships /
by: Duncan, Tom
Published: (1997)

Brand royalty : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2004)

Integrated branding : becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)

Integrated branding becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)

Cannot write session to /tmp/vufind_sessions/sess_l6i0r470s99ue5253ec5avl336