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01137nam a2200265 a 4500 |
| 001 |
1787443 |
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20171111234534.0 |
| 008 |
070827s2007 enka sb 001 0 eng |
| 020 |
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|z 9780470517918 (cloth : alk. paper)
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| 040 |
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|a CaPaEBR
|z 0470517913 (cloth : alk. paper)
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| 050 |
1 |
4 |
|a HF5415.1255
|b .K56 2007eb
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| 100 |
1 |
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|a King, Stephen,
|d 1931-2006.
|
| 245 |
1 |
2 |
|a A master class in brand planning
|b the timeless works of Stephen King /
|c edited by Judie Lannon, Merry Baskin.
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| 260 |
|
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|a Chichester, West Sussex, England ;
|b John Wiley & Sons,
|c c2007.
|a Hoboken, NJ :
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| 300 |
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|a xliii, 351 p. :
|b ill.
|
| 500 |
|
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|a A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Branding (Marketing)
|x Management.
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| 650 |
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0 |
|a New products.
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| 650 |
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0 |
|a Brand name products.
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| 650 |
|
0 |
|a Advertising
|x Management.
|
| 700 |
1 |
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|a Lannon, Judie.
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| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10300872
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| 952 |
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|a CY-NiOUC
|b 5a0457ab6c5ad14ac1ecfd5f
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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