A master class in brand planning the timeless works of Stephen King /
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| Format: | Book |
| Language: | English |
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Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2007.
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| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10300872 |
| Item Description: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
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| Physical Description: | xliii, 351 p. : ill. |
| Bibliography: | Includes bibliographical references and index. |