Cover Image

Quantitative modelling in marketing and management

Main Author: Moutinho, Luiz.
Corporate Author: ebrary, Inc.
Other Authors: Huarng, Kun-Huang.
Format: Book
Language:English
Published: Singapore ; Hackensack, N.J. : World Scientific, c2013.
Subjects:
Management > Mathematical models.
Marketing > Mathematical models.
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10627518

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