Quantitative modelling in marketing and management

Main Author: Moutinho, Luiz.
Corporate Author: ebrary, Inc.
Other Authors: Huarng, Kun-Huang.
Format: Book
Language:English
Published: Singapore ; Hackensack, N.J. : World Scientific, c2013.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10627518
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245 1 0 |a Quantitative modelling in marketing and management  |c by Luiz Moutinho, Kun-Huang Huarng. 
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300 |a xxvi, 503 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
650 0 |a Management  |x Mathematical models. 
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